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Why Use Natural Search Engine Optimization?

There are many reasons you should consider natural Search Engine Optimization methods over pay per click advertising. These reasons include being less expensive, better ranking, and it is more professional.

Did you know?

  1. More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy
  2. Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year)
  3. Up to 85% of searchers ignore paid listings
  4. 63% of the top natural (organic) listings get click throughs
  5. Natural (organic) search results convert 30% higher than PPC

If you are currently using pay-per-click (PPC) advertising, have you noticed how expensive it is getting for you?  In the PPC world, you are competing for each of the keywords.  The more people who want to use the keyword, the higher the price you pay per click.  Consumers are getting smarter too. They are learning which listings are paid for listings and starting to ignore them.


With natural search engine optimization and a little bit of patience, you can skip the PPC’s.  Natural SEO methods include adding the right content to your website so that your website pages are fully optimized, researching the proper keyword and keyword phrases that work the best to get the consumer to your site, and creating a relevant user friendly site for your industry.  It’s about knowing what the search engines really want and working with them instead of trying to trick them.


When you use natural search engine optimization techniques, your website will be full of great content, optimized, and focused on your customer…an extension of you.

 

 


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231.360.3468

Lori@SharpWebTools.com
Dan@SharpWebTools.com
801 South Garfield Avenue
Suite 113
Traverse City, MI 49686
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